Terms of Service

Last Updated: 27 October 2026 · Takes effect: 26 November 2026

These Terms of Service constitute a legally binding agreement between you and Sri Athi Mobiles, a sole proprietorship registered under the laws of India, with its place of business at 84, Main Road, Tirunelveli, Tamil Nadu 627002, India (GSTIN 33DOIPG8615E1Z3) ("Sri Athi Mobiles", "TamilDM", "we", "us", or "our"), governing your use of the TamilDM service, the TamilDM Android app, and the website accessible at tamildm.com (collectively, the "Service").

⚠️ PLEASE READ THESE TERMS CAREFULLY:

By registering for an account, clicking "I Agree", or accessing or using the Service, you confirm that you have read, understood, and agree to be bound by these Terms. If you do not agree, you must not access or use the Service.

These Terms incorporate by reference our Privacy Policy, Refund Policy, Service Delivery Policy and Data Deletion Policy. Together, these documents form the complete agreement between you and Sri Athi Mobiles.

Order of precedence. If there is any conflict between these Terms and an incorporated policy, the incorporated policy prevails on the subject it specifically governs — the Refund Policy on refunds and cancellations, the Privacy Policy on personal data, the Service Delivery Policy on delivery, and the Data Deletion Policy on deletion. These Terms govern everything else.

⚠️ IMPORTANT:

These Terms contain a binding arbitration provision (Section 20) under the Arbitration and Conciliation Act, 1996 (India). Please read it carefully as it affects your legal rights.


Section 1. Description of Service

TamilDM is an AI-powered multi-platform automation and live engagement suite that helps businesses and individuals automate audience interactions across Instagram and YouTube. The Service is accessible via tamildm.com and any associated mobile applications.

TamilDM currently provides the following feature sets:

FeatureDescription
Instagram AutomationKeyword-based automated reply flows for Instagram Comments and Direct Messages via the Instagram Graph API, including AI-assisted reply generation and classification.
YouTube Comment AutomationKeyword-triggered automated replies and moderation actions for YouTube video comments via the YouTube Data API v3, including AI-powered comment classification and reply variants.
YouTube Live Chat BotReal-time automated moderation, command execution, AI-generated responses, and audience engagement tools for YouTube live streams via the YouTube Live Streaming API.
AI EngineCross-platform AI layer providing reply generation, comment classification, content rewriting, moderation scoring, post and video analysis, and variant creation, powered by Google's Gemini API.
Creator Commerce & Audience ToolsLink-in-bio pages, a store for digital products, courses, memberships and bookings, lead magnets, contacts and inbox, email to your contacts, and a media kit. Section 21 sets out the terms for these tools.

Section 2. Account Registration and Security

You must be 18 or older. You can use the Service only if you are at least 18 years old and able to enter into a binding contract under the Indian Contract Act, 1872. When you sign up, you confirm that you are. We close any account we find was opened by someone under 18.

To use the Service, you must register and create an account, providing your name, email address, and connecting your Instagram and/or YouTube account(s) via the respective platform APIs.

You agree to:

  • Provide true, accurate, current, and complete information during registration.
  • Keep your account information up to date.
  • Maintain the confidentiality of your account password and not share it with any third party.
  • Be solely and fully responsible for all activities that occur under your account.
  • Notify us immediately at support [at] tamildm.com if you suspect any unauthorised access.

Your account is personal to you and may not be transferred. Sri Athi Mobiles expressly disclaims any liability arising from unauthorised use of your account.

Section 3. Instagram Integration and Compliance

By connecting your Instagram account, you confirm that:

  • You are the authorised manager or owner of the connected Instagram account.
  • You consent to TamilDM processing Instagram data strictly to provide the automation features you configure.
  • You will use the Service in full compliance with Meta's Platform Policies, Instagram's Terms of Use, and Instagram's Community Guidelines.
  • Automated replies are sent only in response to user-initiated interactions within Meta's 24-hour messaging window.
  • You will not use the Service to send spam or any content that violates Meta's policies.
  • You are solely responsible for obtaining any required consents from end users.
  • You are responsible for all automated messages and flows configured through your account, including those generated by AI features.

Section 4. YouTube Integration and Compliance

YouTube API Services Disclosure: TamilDM uses YouTube API Services. By using TamilDM's YouTube features, you agree to be bound by the YouTube Terms of Service. Our use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

4.1 YouTube Comment Automation

TamilDM's YouTube Comment Automation feature enables keyword-triggered automated replies and moderation actions on your YouTube video comments. By using this feature, you confirm that:

  • You are the authorised owner or manager of the connected YouTube channel.
  • You consent to TamilDM accessing your YouTube channel data, video listings, and comment threads strictly to execute your configured automation rules.
  • You will comply with the YouTube Terms of Service, YouTube Community Guidelines, and YouTube's spam and deceptive practices policies at all times.
  • Automated and AI-generated replies will not be used to spam, harass, mislead, or manipulate comment sections.
  • You will not use automation to artificially inflate engagement metrics or circumvent YouTube's moderation systems.
  • You are the publisher of all content posted to YouTube through TamilDM, including AI-generated content, and you are solely responsible for it.

4.2 YouTube Live Chat Bot

TamilDM's YouTube Live Chat Bot enables real-time automated moderation, command responses, AI-generated messages, and audience engagement during YouTube live streams. By using this feature, you confirm that:

  • You are the authorised owner or manager of the connected YouTube channel and live stream.
  • You consent to TamilDM accessing your live stream metadata, live chat messages, viewer usernames, and profile information strictly to provide live chat automation features.
  • You will configure and monitor your live chat bot in compliance with the YouTube Terms of Service and YouTube Community Guidelines.
  • You will not use the live chat bot to flood chats, harass viewers, promote prohibited content, or violate YouTube's live streaming policies.
  • You understand that YouTube may restrict or terminate API access for policy violations, and TamilDM bears no responsibility for such actions.

4.3 Revoking YouTube Access

You may revoke TamilDM's access to your YouTube data at any time via your Google Security Settings. Revoking access disables all YouTube features in TamilDM but does not affect your Instagram automations or billing.

Section 5. Artificial Intelligence Features

AI-Powered Platform: TamilDM is an AI-powered platform. The features described in this section use machine learning models to generate content, classify inputs, and take automated actions on your behalf. Please read this section carefully.

5.1 AI Features Overview

TamilDM's AI engine currently provides the following capabilities across Instagram and YouTube:

  • AI Reply Generation: Automatically drafts replies to comments and messages based on your configured tone and context.
  • AI Comment Classification: Analyses incoming comments and messages to classify intent, sentiment, and rule-trigger eligibility.
  • AI Content Rewriting: Rewrites your draft messages for clarity, tone, or platform-specific style.
  • AI Reply Variants: Generates multiple reply options for you to choose from or auto-deploy.
  • AI Moderation Scoring: Assigns moderation scores to comments to assist with automated accept/reject decisions.

5.2 No Accuracy Guarantee

AI-powered features use machine learning models that may occasionally produce incorrect, unexpected, biased, or inappropriate results. TamilDM does not guarantee the accuracy, appropriateness, completeness, or suitability of any AI-generated output.

  • AI classification may incorrectly match or fail to match comments that should trigger your rules.
  • AI-generated replies may not reflect your intended tone, message, brand voice, or factual accuracy.
  • AI outputs are not reviewed by TamilDM staff before being suggested or posted.
  • AI moderation scoring is probabilistic and may result in false positives or false negatives.

5.3 User Responsibility for AI Content

⚠️ IMPORTANT:

You are responsible for all AI-generated content posted through your account. Enabling auto-execute mode means TamilDM will post AI-generated replies and take moderation actions without your manual review of each action. By enabling autonomous AI execution, you accept full responsibility for all resulting actions.

Specifically, you acknowledge and accept that:

  • You are the publisher of all content posted through TamilDM, whether manually created or AI-generated.
  • You are solely responsible for reviewing, testing, and monitoring your AI-enabled rules to ensure they behave as intended.
  • TamilDM is not liable for any consequences resulting from autonomous AI actions, including but not limited to reputational damage, account penalties, platform strikes, or channel bans.
  • You cannot hold TamilDM responsible for any damages arising from AI-generated content that violates platform policies, third-party rights, or applicable law.

5.4 Third-Party AI Providers

TamilDM's AI features are currently powered by Google's Gemini API, on a paid plan. We may add or replace AI providers, and will list them in our Privacy Policy before they receive your content. By using AI features, you acknowledge that:

  • Your content may be processed by third-party AI providers subject to their own terms of service and privacy policies.
  • TamilDM will take reasonable steps to ensure data is processed in accordance with our Privacy Policy, but we cannot guarantee the practices of third-party AI providers.
  • Third-party AI providers may change, restrict, or discontinue their services at any time, which may affect TamilDM's AI features without prior notice to you.

5.5 AI Rate Limits

AI features are subject to usage rate limits and monthly quotas. These limits are determined by your subscription tier and are displayed on the Pricing page at tamildm.com/pricing. TamilDM reserves the right to throttle or temporarily suspend AI features if usage patterns suggest abuse, circumvention, or cost-amplification attacks.

Section 6. Beta Features

From time to time, TamilDM may make certain features available to users on an early-access or beta basis ("Beta Features"). Beta Features may include, without limitation, experimental AI capabilities, new platform integrations, early YouTube feature access, or preview automation tools.

Beta Feature Notice: Beta Features are provided for testing and evaluation purposes. They are not covered by the same service level expectations as generally available features.

By using Beta Features, you acknowledge and accept that:

  • Beta Features may be modified, limited, suspended, or permanently removed at any time without prior notice.
  • Beta Features may contain bugs, errors, or instabilities that affect your account or automation outputs.
  • TamilDM provides no warranty, uptime guarantee, or support SLA for Beta Features.
  • Beta Features may be subject to additional terms that will be presented to you at the time of activation.
  • Removal or modification of a Beta Feature does not entitle you to a refund or service credit.

Section 7. User-Generated Content

"User-Generated Content" means any content, automations, flows, messages, commands, bot rules, or other material that you create, configure, upload, or make available through the Service — including content generated by AI features at your direction.

You are solely responsible for your User-Generated Content. Sri Athi Mobiles acts as a passive conduit and:

  • Is not involved in the creation or development of your User-Generated Content.
  • Disclaims any responsibility for your automations, messages, or bot commands, whether manually written or AI-generated.
  • Is not liable for claims arising out of or relating to your User-Generated Content.
  • Reserves the right to remove User-Generated Content or suspend your account if we determine it violates these Terms or applicable law.

Section 8. Prohibited Uses and Statutory Content Restrictions

In accordance with Rule 3(1)(b) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, you shall not host, display, upload, modify, publish, transmit, store, update, or share any information through the Service that:

  • Belongs to another person and to which you do not have any right.
  • Is defamatory, obscene, pornographic, paedophilic, invasive of another's privacy, including bodily privacy, insulting or harassing on the basis of gender, racially or ethnically objectionable, relating or encouraging money laundering or gambling, or promoting enmity between different groups on the grounds of religion or caste with the intent to incite violence.
  • Is harmful to any child or minor.
  • Infringes any patent, trademark, copyright, or other proprietary rights.
  • Violates any law for the time being in force.
  • Deceives or misleads the addressee about the origin of the message or knowingly and intentionally communicates any misinformation or information which is patently false or untrue or misleading in nature.
  • Impersonates another person.
  • Threatens the unity, integrity, defence, security or sovereignty of India, friendly relations with foreign States, or public order, or causes incitement to the commission of any cognisable offence, or prevents investigation of any offence, or is insulting to any foreign States.
  • Contains software virus or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer resource.
  • Is patently false and untrue, and has been written or published in any form, with the intent to mislead or harass a person, entity or agency for financial gain or to cause any injury to any person.
  • Is an online game that has not been verified as a permissible online game, or advertises, promotes or offers one.
  • Offers, advertises or promotes an online money game, such as online betting, fantasy sports for money, rummy or poker for stakes, or invites people to pay into one, all of which the Promotion and Regulation of Online Gaming Act, 2025 prohibits.

You further agree that you will not use the Service for:

  • Any unlawful purpose or in violation of any applicable local, national, or international law or regulation.
  • Sending spam, bulk unsolicited messages, chain letters, or phishing attempts on any platform.
  • Reverse engineering, decompiling, or disassembling any part of the Service.
  • Violating the policies of Meta, Instagram, Google, YouTube, or any other integrated platform.
  • Using automation to artificially inflate engagement metrics or game recommendation algorithms.
  • Using AI features to generate, distribute, or post harmful, illegal, defamatory, or misleading content.

Section 9. Service Abuse and Infrastructure Protection

In addition to the prohibited uses in Section 8, the following activities constitute abuse of TamilDM's infrastructure and are strictly prohibited:

9.1 Quota Circumvention

  • Deliberately structuring API calls, automation triggers, or account usage to circumvent usage quotas, rate limits, or tier restrictions.
  • Creating multiple accounts, using proxies, or employing technical workarounds to exceed your subscription's defined limits.
  • Sharing account credentials to allow multiple users to collectively circumvent per-account limits.

9.2 Cost-Amplification Attacks

  • Deliberately triggering excessive AI generations, API calls, or automation executions in a manner designed to consume disproportionate computational resources.
  • Configuring rules or automations with the intent to amplify API costs incurred by TamilDM rather than to serve a legitimate business purpose.
  • Exploiting rule-trigger loops, webhook floods, or queue-abuse patterns to artificially inflate resource consumption.

9.3 Automated Attacks

  • Submitting automated requests to TamilDM's APIs at a rate that degrades service performance for other users.
  • Attempting to exploit, probe, or stress-test TamilDM's infrastructure without prior written authorisation.
  • Using the Service to facilitate distributed denial-of-service attacks, credential stuffing, or any other form of technical attack against TamilDM or any third-party platform.

Enforcement: TamilDM reserves the right to immediately suspend or terminate accounts engaged in infrastructure abuse, without notice and without refund. We may also pursue legal remedies for damages caused by deliberate abuse.

Section 10. Third-Party Platforms and Tools

The Service integrates with the following third-party platforms:

  • Meta / Instagram: Governed by Meta's Platform Policies and Instagram's Terms of Use.
  • Google / YouTube: TamilDM uses YouTube API Services. Your use of YouTube features is governed by the YouTube Terms of Service and Google Privacy Policy.
  • Third-Party AI Providers: AI features are powered by Google's Gemini API. Google's terms and privacy policy apply to data processed by its models.
  • WhatsApp: Verification codes and service alerts are sent through Meta's WhatsApp Business Cloud API, subject to WhatsApp's terms.
  • Razorpay: Payment processing is handled by Razorpay, subject to Razorpay's own terms and privacy policy.

Sri Athi Mobiles is not a party to your agreement with any third-party platform and is not responsible for the availability, accuracy, or conduct of any third-party platform or AI provider.

Section 11. Intellectual Property

All content, software, interfaces, graphics, trademarks, logos, AI models, and other proprietary material forming part of the Service ("TamilDM Content") are the exclusive property of Sri Athi Mobiles or its licensors. Nothing in these Terms grants you any ownership of or licence in TamilDM Content beyond the limited right to use the Service as set out herein.

Section 12. Billing, Payments, and Subscriptions

Payments for the Service are processed through Razorpay. By subscribing to a paid plan, you agree to provide valid payment information and authorise Sri Athi Mobiles to charge your chosen payment method for the applicable subscription fees.

  • Recurring billing: Subscription fees are billed on a recurring basis (monthly or annually) and are due in advance.
  • Auto-renewal & e-Mandate Notice: Unless you cancel before the end of your current billing period, your subscription will automatically renew. Pursuant to Reserve Bank of India (RBI) e-Mandate guidelines, for recurring debit instructions registered on Indian cards/accounts, a pre-debit notification will be sent via SMS or email at least 24 hours prior to the actual debit.
  • Easy Cancellation: You can cancel your subscription mandate at any time directly through your Account Billing Settings without penalty. Cancellation takes effect at the end of the current billing cycle.
  • Price changes: We may change plan prices. We will email you at least 14 days before a new price applies to your subscription, and it takes effect from your next billing period. If the new amount is above the limit of your e-mandate, you will be asked to authorise it again. You may cancel before the new price applies.
  • Refunds & Statutory Rights: Fees paid are non-refundable except where required by applicable law (including statutory consumer rights under the Consumer Protection Act, 2019) or at our sole discretion.

12.1 YouTube-Specific Refund Limitations

⚠️ IMPORTANT:

  • YouTube API Changes: Google may change, restrict, or discontinue the YouTube Data API or YouTube Live Streaming API at any time. No refunds will be issued if YouTube modifies or revokes API access in a manner that limits or disables TamilDM's YouTube features.
  • Quota Exhaustion: If you exhaust your monthly YouTube API quota before the end of a billing period, no refund or credit will be issued. You may upgrade your plan to access a higher quota.
  • Channel Bans and Suspensions: If your YouTube channel is banned, suspended, or penalised by Google or YouTube, TamilDM is not responsible and no refunds will be issued.
  • Loss of API Access: If Google or YouTube revokes your channel's API access or OAuth authorisation due to a policy violation on your part, no refund will be issued.

12.2 AI Feature Refund Limitations

  • AI Provider Disruption: If a third-party AI provider changes, restricts, or discontinues their service in a way that affects TamilDM's AI features, no refund will be issued.
  • AI Output Quality: Dissatisfaction with the accuracy, tone, or quality of AI-generated outputs does not constitute grounds for a refund, as AI output quality is inherently variable and cannot be guaranteed.
  • AI Quota Exhaustion: If you exhaust your monthly AI generation quota before the end of a billing period, no refund or credit will be issued.

Section 13. Service Quotas and Limits

Each subscription tier includes defined usage quotas and limits for all supported platforms and AI features. Current limits for each tier are displayed on our Pricing page at tamildm.com/pricing.

We distinguish between two types of changes:

Change TypeNotice Provided
Material changes to subscription tier limits (e.g. reducing the monthly action quota for a paid plan)Reasonable prior notice will be provided, typically at least 14 days via email or in-app notification.
Operational adjustments (e.g. temporary rate limiting, quota rebalancing for platform stability, security responses, or YouTube API compliance changes)May take effect immediately without prior notice. We will communicate these changes as soon as reasonably practicable.

Note: Operational quota adjustments are distinct from material legal changes to these Terms. Section 18 (Changes to Terms) governs notice requirements for legal amendments. This section governs notice for operational service limit changes. Continued use of the Service after any quota change constitutes acceptance of the updated limits.

Section 14. Termination and Suspension

Either party may terminate this agreement at any time. You may cancel your account through your account settings or by contacting support [at] tamildm.com.

Sri Athi Mobiles may suspend or terminate your access immediately and without prior notice if you: (a) breach any provision of these Terms; (b) violate the terms of any integrated platform including YouTube's Terms of Service; (c) engage in service abuse as described in Section 9; or (d) if we determine your use of the Service poses a risk to us, other users, or any third party.

When your account ends, for any reason, we delete your data as described in our Data Deletion Policy, except records the law requires us to keep.

Section 15. Disclaimer of Warranties

THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. SRI ATHI MOBILES DOES NOT WARRANT THAT: (A) THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE; (B) AI-GENERATED CONTENT WILL BE ACCURATE, APPROPRIATE, OR SUITABLE FOR ANY PURPOSE; (C) YOUTUBE API SERVICES WILL REMAIN AVAILABLE OR UNRESTRICTED; OR (D) THIRD-PARTY AI PROVIDER SERVICES WILL REMAIN AVAILABLE OR UNCHANGED.

Section 16. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, SRI ATHI MOBILES AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES arising out of or in connection with your use of the Service, including but not limited to: damages arising from AI-generated content; YouTube API restrictions; channel bans or suspensions; quota exhaustion; loss of live stream access; third-party AI provider outages; or Beta Feature removal. Our total aggregate liability shall not exceed the fees paid by you in the preceding six months or ₹1,000 INR, whichever is greater.

Section 17. Indemnification

You agree to defend, indemnify, and hold harmless Sri Athi Mobiles and its officers, directors, employees, and agents from and against any and all claims, damages, obligations, losses, liabilities, costs, or expenses (including attorney's fees) arising from: (a) your use of and access to the Service; (b) your violation of any provision of these Terms; (c) your violation of any third-party platform policies including YouTube's Terms of Service; (d) any automated or AI-generated content posted through your account; (e) your use of Beta Features; (f) any service abuse as described in Section 9; or (g) any claim that your User-Generated Content caused damage to a third party.

Section 18. Changes to These Terms

We reserve the right to modify or replace these Terms at any time. If a revision is material, we will provide at least 30 days' notice by posting the updated Terms on tamildm.com/terms and notifying you by email.

By continuing to use the Service after revised Terms become effective, you agree to be bound by them. If you do not agree to the new Terms, you must stop using the Service.

Clarification: The 30-day notice requirement in this section applies to material legal changes to these Terms. Operational quota and service limit adjustments are governed separately by Section 13 and may take effect on shorter notice as described therein.

Section 19. Governing Law and Exclusive Jurisdiction

These Terms shall be governed and construed in accordance with the laws of India, without regard to its conflict of law provisions.

Subject to Section 20 (Dispute Resolution — Arbitration), you agree that any legal suit, action, or proceeding arising out of or relating to these Terms or the Service shall be instituted exclusively in the competent Courts of Tirunelveli, Tamil Nadu, India, or the High Court of Judicature at Madras (Madurai Bench), and you irrevocably submit to the exclusive jurisdiction of such courts in any such suit, action, or proceeding.

If any provision of these Terms is held to be invalid or unenforceable, that provision shall be limited or eliminated to the minimum extent necessary so that these Terms otherwise remain in full force and effect.

Section 20. Dispute Resolution — Arbitration

If any dispute arises out of or in connection with these Terms, you agree to first contact us at support [at] tamildm.com and attempt in good faith to negotiate a written resolution. If the dispute remains unresolved for 30 days, it shall be referred to and finally resolved by binding arbitration in accordance with the Arbitration and Conciliation Act, 1996 (India). The seat and venue of arbitration shall be Tirunelveli, Tamil Nadu, India. The arbitration shall be conducted by a sole arbitrator mutually appointed by the parties in accordance with Indian law. The arbitrator will decide who bears the costs of the arbitration.

Your statutory consumer rights are not affected

Nothing in this Section 20, or in the exclusive jurisdiction clause in Section 19, limits or removes any right you have as a consumer under the Consumer Protection Act, 2019. If you are a consumer, you may take a dispute to the appropriate District, State or National Consumer Disputes Redressal Commission — including one where you ordinarily reside or work — instead of arbitration, and you are not required to arbitrate first. The arbitration and exclusive jurisdiction provisions apply to business and commercial subscribers.

Section 21. Creator Commerce and Audience Tools

TamilDM lets you run a link-in-bio page, sell digital products, courses, memberships and bookings, give away lead magnets, keep contacts, email your contacts, and publish a media kit. When you use these tools:

  • You are the seller. Sri Athi Mobiles is not a party to any sale between you and your buyers. You are responsible for your products, their descriptions and prices, delivering what you sell, refunds and complaints from your buyers, and the GST and other taxes on your sales.
  • Payments go to your own gateway. Your buyers pay through the payment gateway account you connect, under that gateway's terms. We do not hold or settle your sales money.
  • You follow consumer law. You must comply with the Consumer Protection Act, 2019, the Consumer Protection (E-Commerce) Rules, 2020 where they apply to you, and any other law that governs what and how you sell.
  • Email only people who agreed. Send emails only to people who agreed to hear from you. We add an unsubscribe link to every email sent through TamilDM and stop sending to anyone who unsubscribes; you must not re-add them.
  • Prohibited goods. You must not sell anything illegal, counterfeit, or otherwise prohibited by Section 8 or by your payment gateway.
  • When your account ends, your store and bio page go offline and your buyers lose access to what they bought through TamilDM. You remain responsible to your buyers for that.

Section 22. Your Followers' and Customers' Data (Data Processing Terms)

This section applies to personal data about your followers, commenters, live chat viewers, buyers, leads and email recipients that you process through the Service ("Customer Personal Data").

22.1 Roles

You decide why and how Customer Personal Data is processed, so you are its Data Fiduciary under the Digital Personal Data Protection Act, 2023. Sri Athi Mobiles processes it on your behalf as your Data Processor.

22.2 Your Responsibilities

  • Have a lawful basis for collecting and using Customer Personal Data, and give people any notice and obtain any consent the law requires.
  • Do not instruct us to process Customer Personal Data in a way that breaks the law or the policies of Meta, Google or WhatsApp.
  • Do not knowingly collect children's data through the Service without verifiable parental consent where the law requires it.
  • Respond to requests from your followers and customers to access, correct or erase their data, and tell us when we need to act on one.

22.3 Our Commitments

  • We process Customer Personal Data only to provide the Service and on your instructions, and never for our own advertising or sale.
  • Our staff and contractors who can access it are bound by confidentiality.
  • We protect it with the security safeguards described in our Privacy Policy.
  • We use only the service providers listed in our Privacy Policy, and update that list before adding a new one.
  • We tell you without undue delay if a personal data breach affects your Customer Personal Data, and help you meet your own obligations to report it.
  • We help you respond to requests from the people whose data it is.
  • We delete Customer Personal Data when you delete your account, as described in our Data Deletion Policy, except records the law requires us to keep.

22.4 Platform Rules

Data received from Meta, Google or YouTube is also governed by their platform terms. We may delete or refresh it on the schedule those terms require — for example, YouTube data about people who are not TamilDM users is deleted or refreshed within 29 days.

Business customers who need a signed data processing agreement can request one at support [at] tamildm.com.

Section 23. Licence to Your Content, Feedback and Testimonials

Your content stays yours. You keep ownership of your User-Generated Content. You grant Sri Athi Mobiles a non-exclusive, royalty-free licence to host, store, copy, process, transmit and display it, only as needed to provide, secure and improve the Service and to do what you ask of it. The licence ends when the content is deleted, apart from copies in backups and records the law requires us to keep.

Feedback. If you send us ideas or suggestions, we may use them without any obligation to you.

Testimonials. If you submit a testimonial and agree to its publication, you grant us a non-exclusive, royalty-free licence to publish it, with the name, handle, logo and images you provided, on our website and in our marketing. You confirm it is truthful and reflects your genuine experience. You can withdraw it at any time by emailing support [at] tamildm.com; we will remove it from our website within 7 business days, though we cannot recall copies already shared.

Section 24. Referral Programme and Promotional Offers

24.1 Referral Programme

  • Referral rewards are as shown in your dashboard when the referred person signs up.
  • Rewards are earned only for genuine new customers. Self-referrals, duplicate or fake accounts and other manipulation void the reward, and may lead to suspension under Section 9.
  • A reward is reversed if the referred payment is refunded or charged back.
  • We may change or end the programme for future referrals. Rewards already earned are honoured unless they were obtained through fraud.

24.2 Promotional and Festival Offers

  • Each offer's price, eligible plans and end date are shown on our website and at checkout. The price shown at checkout is the price you pay.
  • Unless the offer says otherwise, the offer price covers only the billing period shown at checkout. Your plan then renews at the standard price shown at checkout, with the pre-debit notice described in Section 12.
  • Offers cannot be combined with other offers, are limited to one per account, and have no cash value, unless the offer says otherwise.
  • We may end or change an offer at any time before you pay. This does not affect a purchase you have already completed.
  • Offers obtained through multiple accounts or other abuse are void.

Section 25. Grievance Officer

In accordance with the Information Technology Act, 2000, the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and the Consumer Protection (E-Commerce) Rules, 2020, complaints about the Service, content or these Terms may be sent to:

Grievance Officer: Sri Guru

Designation: Grievance Officer & Data Protection Lead

Email: grievance [at] tamildm.com

Address: 84, Main Road, Tirunelveli, Tamil Nadu 627002, India

How quickly we act

  • Every complaint: we acknowledge it within 24 hours and resolve it within 15 days.
  • Asking us to remove content that breaks Section 8: we act on it within 72 hours.
  • Content that shows you, or someone you are complaining for, nude, partly nude or in a sexual act, or that impersonates you in a morphed or edited image: we remove it or block access to it within 24 hours.

If you are not satisfied

If you disagree with our Grievance Officer's decision, you can appeal to the Grievance Appellate Committee set up by the Government of India, within 30 days of receiving the decision, at gac.gov.in. You can also go to a court or, if you are a consumer, a Consumer Commission at any time.

Section 26. General Provisions

  • Entire agreement: these Terms and the policies they incorporate are the whole agreement between you and Sri Athi Mobiles about the Service.
  • Assignment: you may not transfer your rights under these Terms. We may transfer ours to a successor of the business, and will tell you if we do.
  • Force majeure: we are not liable for failures caused by events beyond our reasonable control, including outages or changes to Meta, Google, YouTube or WhatsApp APIs, internet or power failures, natural disasters and government action.
  • Notices: we send notices to your account email or in the dashboard. You can send notices to support [at] tamildm.com or to our address above.
  • No waiver: if we do not enforce a right straight away, we can still enforce it later.
  • Survival: Sections 11, 15, 16, 17, 19, 20, 22, 23 and 26, and any payment you owe, continue after these Terms end.
  • Language: if these Terms are translated, the English version governs.

Contact Us

If you have any questions about these Terms, please contact us:

Sri Athi Mobiles (TamilDM)

Email: support [at] tamildm.com

Website: tamildm.com

Address: 84, Main Road, Tirunelveli, Tamil Nadu 627002, India

© 2026 Sri Athi Mobiles. All rights reserved. TamilDM is a product of Sri Athi Mobiles.